Genre- The genre of this poster is horror, as you can tell by the title and also the emotion on the women's face, with the silhouette in the background gives an horror approach to the poster.
This is a typical horror convention as a silhouette is used in the background with also a back in light to show blur spookiness about this image.
This tag line also shows this poster is a horror genre, as the word 'evil' is used.
Narrative- By looking at the poster you get a good incense to what this horror film is about, firstly by the title this gives the viewers an idea that this film is about when a starnger calls. The silhouette of a man in the background gives the conventions of a typical horror using silhouttes of male figures. Also how the women is holding a phone with a worried facial expression, which gives a horror feel to most of the audiences everyday uses.
Media Language/Layout- The black background gives connotations again of a horror, the creme light colour for the title makes the title look a bit like lighting, a glow effect which is on her face as well, and also the backing light comes behind the silhouette as well.
Audience- The average horror audience, ages between 15-28 some may be older.
Representation- Typical female victim, to what looks like a typical male to be the villain/murder/killer, a typical horror connation representation. The actors a stereotypical for horror films.
