Thursday, 14 October 2010

Research and Planning- Target Audience


The target audience I think for my horror film trailer would be from 15 years onwards, this is because I think my trailer would have a 15 age certificate. I researched film reviews off sites like YouTube I found that horrors are quite mixed genders but vary on what type of horror it is some females may not like. I think my horror would attract both males and females. I also made a questionaire which I gave to a mixed age group of different ages, to help me find the target audience for my film.

The demographics of my audience will be mainly students I think, from the last year of high school up to university, many will go in couples or groups to horror films. The physcographics of my audience would interest people who socializing and share an experience some films have so much advertisement behind them they feel they have to watch the films to not feel left out.

The socio-economic group for my trailer would be D- E which is unskilled workers and students mainly as most top business men may not be interested in horror films.

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